How would you like to see an extra $10,000, (or $________) in your settlement check at closing?

A few minutes before your normal rise-and-shine time, you hear your front doorbell ring. You make your way to the door, but there's no one there.  However, there is a paper shopping bag from a local food store on the doormat.

A note stapled to the bag has your name on with the message, “Thanks for being a great friend for these past years. I have done well from your advice. Here's your share. Enjoy! A friend. PS. It’s all legal.”  -- There are 150 $100 bills in the bag.

Mr. seller, I cannot bring a shopping bag with a $15,000 and leave it on your porch, but i can give you a 95% chance of selling your house for $15,000 above average. Would you like to know how you can do that?

I use a new strategy that is called “Sellers Get Better Offers.” It gives sellers their best chance to sell at Full Value;

A Full Value selling price is usually 3% to 5% above the average recent selling prices of houses like yours that recently sold in this area.

I am not suggesting that we can sell your house for more than it is worth.

My Sellers Get  Better Offers strategy will give you the best chance to sell for all that it’s worth.

Your challenges is - most agents simply want a sale, and they are hoping for a sale at the average price.

If the average recent sale was $400,000, and a buyer made an offer to you of $390,000, almost all agents would encourage you to take it.

But I ask “Why?” If the highest recent sale was $20,000 above average, why not aim for the extra $20,000?

May I ask – What kind of agent would you rather list with ... an average agent aiming for average results, or ... or an agent with a strategy to give you a better chance to get Better Offers and sell at Full Value?

First ... Select the right agent.

Not just any agent. Discount agents tend to attract discount buyers who bring discount offers.

Flat fee companies or ‘Posting Only’ companies do not give the personal service and advice that can increase showings and full price offers.

The right agent has a strategy that will give you a better chance chance of getting better offers and selling your house at an above-average price, which is the goal, right?

Second ... with that agent ... discuss and determine the best price to put your home on the market.

Selecting the right price to list will result multiple showings, which leads to multiple offers,

which leads to the best chance for full value sale,

all of which puts the most money in your pocket.

Third … with that agent discuss and determine the commission rate..

Commission is a marketing tool.

Offering the right commission will result more showings and better offers.

Offering the right commission will also result in a faster sale and more money in your pocket.

Fourth ... with that agent discuss advantage of staging.

People pay more for ‘bright and shiny’ than they do for ‘not so bright and not so shiny’.

Staging your home will bring more money and a faster sale.

In any price range there will usually be a 10% difference between the lowest selling price and the highest selling price of any ten properties that should sell for the same price.

Mathematically that means there will be a 5% difference between Average Selling prices and Full Value selling prices.

When the average selling prices are in the $400,000 range, there will be a $20,000 difference between average and Full value.

Does this sound like a good strategy to get you Full Value and a faster sale?

Let’s talk about pricing.

When you put your home up for sale, you have five pricing choices.

There is a ‘Sell Today’ price,

a ‘Sell Fast’ price,

a ‘Sell at Highest Value’ price,

a ‘Sell Slowly’ price,

and a ‘Never Sell at that Price’ price.

We call that last group Expired Listings.

As soon as you give me the ‘Go Ahead’

I will prepare an accurate Comparative Market Analysis on your home to guide you to the price that will give you the best chance for a faster than average sale and the best chance to sell at  the Highest Price ...Full value.

That means the best chance for an extra$5,000, $10,000 or $15,000.

Does that sound like a good plan?

Let’s talk about commission.

When you list you house, , you have three commission choices:

  • Less Than Average,
  • Average,
  • Above Average

Less Than Average repels agents; Average – no help, no harm; Above Average attracts agents.

The key to the highest offer is Multiple Offers. The key to multiple offers is Multiple Showings. The key to Multiple Showings is more agents willing to show your property.

Historically, offering a 1% increase over the average commission usually results in more agents showing your property and a 2%, 3%, 4%, and even a 5% increase in selling prices.

Do the math. You offer an extra 1%; a buyer pays an extra 2%. 1% goes to the two agents who made that happen and 1% goes right in your pocket as pure profit. Do you like that idea?

I have good news: You don’t pay the commission. We collect commissions from the sellers, but buyers actually pay the commissions.

A major research firm, Collateral Analytics, did an 18 month analysis of 1,300,000 residential properties. 200,000 were Private Sellers – For-Sale-B-Owner – and 1,100,000 were Agent Listed properties.

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The study showed that buyers paid 6% more when they purchased Agent Listed properties and 6% less when the bought directly from owners. Since most listed properties are at 6% commission that means the buyers paid the commissions.

I may have said this before, but I need to say it again ---

List with the right agent, buyers pay the commissions by paying more for the house. List with the wrong agent, including yourself when you sell ‘By-Owner, sellers pay the commissions.

Let’s talk about the benefits of staging.

Staging is a very important part of the Sellers Get Full Value strategy.

  • Staging influences buyers; they pay more.
  • Staging influences agents; they show more. And
  • Staging influences appraisers; they value more.

If a house needs some fresh paint, outside or inside, buyers will instinctively deduct the expected cost of painting from their offer. That’s why we can say ‘Paint is worth $50 in the can and $5,000 on the house.

When you put your home up for sale, you have four … important … decisions to make.

Decorating is not staging. Decorating prepares a house for the enjoyment for the current owners;

Staging prepares a house for the enjoyment of the future owners. Staging helps future owners visualize themselves living in this house.

Most people, including most average agents, underestimate the value of professional staging advice. Typically a $300 to $400 fee paid to a professional stager increases the selling price by $1,500 to $2,500.

That’s a 500% to 600% return on that investment. It’s even better when you consider that homes sell faster ... and the sellers’ get their money back in just a few months.

Do you see how high quality staging can help you get a faster than average sale and an above average selling price?

Three Pre-close Test Questions

For the Sellers Get Better Offers Listing Strategy

Do you see how the Sellers Get Better Offers Strategy will help you get full value?

Do you see how you will benefit by having me represent you to sell your house?

What else do you need to hear to say “Sign Me Up!?