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Real estate companies can most quickly increase their listing market shares
by enrolling their agents in the LSI Certified Listing Expert Coaching Program.
THE BIGGEST CHALLENGE
The Single Greatest Reason why agents fail to list enough properties to survive, or to reach the listing goals they desire, is simply that they have not learned ‘What To Say’ for all situations related to listing.
Tradition vs. A Better Way.
In Traditional Training, new agents are taught how brokerage works, rules, regulations, but not What To Say to get listings or make sales.
Traditional training efforts have not addressed the real problems:
The obvious solution is to: 1) teach them what to say for all occasions and all situations ... 2) have them practice till they get it right every time ... and 3) Coach them until they qualify as Listing Experts.
The SECOND BIGGEST CHALLENGE
The second Greatest Reason why most new agents fail to get enough listings to survive is ... new agents are expected to go solo ... to go it alone.
Traditionally, real estate agents have worked solo.
That is a big part of the reason why 80% fail.
Even after a full week of classroom training and practice in saying the right things to get to listings, most new agents are still apprehensive about getting started. Venturing into new situations with unknown outcomes is a scary thing for most people.
EXTROVERTS / INTROVERTS
Extroverts are more likely to beat the bushes, knock doors, and get face-to-face with sellers. Extroverts may have ‘the gift of gab’ and the confidence to go anywhere and try anything, but that’s not a guarantee of success in listing. Without the right things to say, an extrovert’s enthusiasm may not be enough to get a signature on a listing agreement.
Introverts have a different obstacle: Call Reluctance. One agent said, “I knew what to say. I rehearsed it until I got it right every time. I just couldn’t stomach the idea of contacting strangers.”
it's always easier and faster to get off to a good start when agents have a good Listing Partner.
Getting trained and coached as a Team of Two™ partnership and going on their first listing appointments together is almost a guarantee of getting four to eight times more listings their first year than by working solo.
Four times more listings, after splitting the listing commission with their partner, has the end result of earning twice as much, and having twice the experience. And a lot less stress.
The End Result For Your Company
By enrolling your agents in the Certified Listing Expert Coaching Program ...
ONE MORE THING
The probability of a company gaining increased market share as a result of enrolling it’s agents in the Certified Listing Expert program seems quite certain. Therefore, we feel it’s best to offer the Certified Listing Expert Program to only one of the larger real estate firms in each MLS area.
Having exclusive rights to the Program will aid your agents in competitive situations, and will aid your managers in their recruiting efforts.
Interested? Contact us PDQ.
Please connect with the person who gave you this message,or call LSI at 586-749-8617.